Who is Deus Ex Machina?
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something.
Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…
Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity.
The Deus ex Machina Temple of Enthusiasm followed in 2010, the showroom/cafe/workshop/surfboard bay/art gallery in Canggu immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.
The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions.
All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.
Since opening the doors of the Camperdown Deus House of Simple Pleasure and then the Deus Temple of Enthusiasm in Bali, Deus has spread its own flavour of internally combustible postmodernism around the globe. The way forward is one down, four up.
Deus Ex Machina is a sum of parts, it’s not just one idea, it’s more of a philosophy than a brand. Like a big ole cornucopia of fun embracing every flavor of enthusiasm.